Client:
Garfield Group,
Vapor Chef

Deliverables:
tradeshow booth, posters, flavor cards, magazine ad

Areas of Design:
illustration, event design, poster design

Vapor Chef is a United States based vaping manufacturer and the owner/founder of Vapor Chef is an actual fine dining chef with 15 years of experience. His first hire, who runs the labs, is also a chef with 25 years of commercial kitchen experience. Vapor Chef is not just a cool name, these chefs are the real deal and bring their creations to life in the vaping industry.

Vapor Chef has been considered a premium brand with strong growth in the US market since 2013. Now, they are looking to expand their footprint to the United Kingdom. They've received approval to sell in the UK and are looking to make their big entrance at the Vape Expo with a killer booth and presence.

The concept, Great American Vape Off, is a play on the Great British Baking Show as they take the UK market. The booth designed below mimics the look of a kitchen or bakery complete with art nouveau styled posters that illustrate and describe each flavor. These designs are also carried through postcards and an ad placed in the program booklet for the expo. The design boasts sophistication, playfulness, and echos the brand’s chef roots.